Landing Page FINAL XXXXX

 

1. Strengthen the very top headline

Right now, the hero area says:

“An Emotional Intelligence Program for Competitive Tennis Players” with buttons for Start Your Membership and Watch How It Works. That is clear, but I think you need a more active, memorable headline above it.

I would make the top headline:

Train the Emotional Side of Tennis

Then underneath:

First Ball To Last is an emotional intelligence program for competitive tennis players, parents, and coaches.

Then:

The book is the what. The program is the how.

Buttons:

Start Your Membership
Watch How It Works

That gives the page more punch immediately.

2. Move your strongest credibility higher

Your testimonials are excellent: Tennys Sandgren, Kelly Jones, Patrick McEnroe, and Dick Gould. Those are serious tennis names, and right now they appear after several explanatory sections.

I would move a smaller version of that proof much closer to the top.

Example:

Trusted by respected voices in tennis

Then show the Patrick McEnroe, Kelly Jones, Tennys Sandgren, and Dick Gould quotes in a compact row.

For a first-time visitor, that answers the silent question:

“Is this real?”

Yes. It is real. Put that proof earlier.

3. Tighten the “What Is First Ball To Last?” section

Your current explanation is good. It says FBTL is a subscription-based emotional intelligence platform for competitive tennis, helping players understand what they feel, why they feel it, and what to do about it.

I would tighten it slightly for speed:

What Is First Ball To Last?

First Ball To Last is a subscription-based emotional intelligence platform built specifically for competitive tennis.

It helps players understand what they feel, why they feel it, and what to do about it before, during, and after competition.

It also helps parents and coaches better understand the emotional realities of the tennis journey, so they can support players with more wisdom, steadiness, and perspective.

FBTL gives the tennis world better tools, better language, and a better way forward.

That is a little cleaner and more direct.

4. Add a “Start Here” path

You have several great sections in the top navigation: Teaching Academy, For Today, Daily Routines, Emotion Racket, Pep Talks, Player’s Box, Character, and Contact.

That is strong, but for a new visitor it may feel like a lot.

I would add one obvious entry point:

New to FBTL? Start Here.

Then give three steps:

1. Watch How It Works
Understand the purpose and structure of the program.

2. Begin with the Teaching Academy
Start with the monthly course and follow the weekly rhythm.

3. Use the Tools
Build daily routines, use the Emotion Racket, read Pep Talks, and involve the Player’s Box.

This helps people know what to do next.

5. Feature the June course on the landing page

Since June is your launch anchor, the landing page should feel current and alive.

Add a section near the top:

June Teaching Academy Course

Self-Awareness: The Skill Before Every Other Skill

Before players can regulate emotions, manage pressure, build confidence, or find Flow, they first have to notice what is happening inside them.

June begins the FBTL journey with self-awareness — the starting point for all emotional intelligence.

Button:

Join the June Course

This gives people a reason to join now instead of “someday.”

6. Make “What Members Gain” cleaner

The current section is good: emotional awareness, better self-talk, competition readiness, perspective, resilience, and support beyond the court.

Small fix: remove the question mark.

Instead of:

What Members Gain?

Use:

What Members Gain

Or better:

What FBTL Helps You Build

Then list:

  • Emotional awareness
  • Better self-talk
  • Competition readiness
  • Perspective
  • Resilience
  • Support beyond the court

That section is strong. It just needs a cleaner heading.

7. Make the “What’s Inside” section more visual and actionable

Your “What’s Inside” section has the right pieces: Teaching Academy, Daily Routines, Emotion Racket, Pep Talks, Player’s Box, and Character.

I would make each one a clickable card with a simple action line.

Example:

Teaching Academy

Monthly EQ lessons for the emotional side of tennis.
Start learning

Daily Routines

Simple practices that build your emotional immune system.
Build the habit

Emotion Racket

A tennis-specific tool for identifying what you feel.
Name the emotion

Pep Talks

Short scripts for high-pressure tennis moments.
Find your reset

Player’s Box

Guidance for parents and coaches.
Support the environment

Character

Values and standards for the long tennis journey.
Build the person

This makes the platform feel easier to use.

8. Clarify the membership CTA

Near the bottom, the page says “Become a Member See Membership Options” and “Membership details available inside.”

That feels a little vague.

I would make it more confident:

Join First Ball To Last

Get access to the Teaching Academy, Daily Routines, Emotion Racket, Pep Talks, Player’s Box, Character content, weekly updates, and practical tools for the emotional side of tennis.

Button:

See Membership Options

If the price is set, I would show it. If it is $50/year, say so proudly. That is a low-friction price for this kind of program.

9. Trim a little repetition

The page makes the emotional case several times: tennis is emotional, players need tools, FBTL is proactive, and most support is reactive. All of that is right. The current copy around the emotional demands of tennis is strong, especially the idea that players are told to “stay positive,” “move on,” “be tough,” and “focus” without being given a framework.

I would just tighten by maybe 15–20%.

Your landing page should not feel like a chapter. It should feel like the doorway into the chapter.

Save the fuller prose for the Teaching Academy, book excerpts, blog posts, and emails.

10. Clean up the footer

The footer includes several social links, location, email, phone, newsletter, copyright, and “Available on,” but “Available on” appears unfinished in the parsed page.

I would simplify the footer:

  • FBTL logo/title
  • Short tagline
  • Email
  • Newsletter signup
  • Facebook / Instagram / LinkedIn only, assuming those are active
  • Copyright
  • Privacy / Terms

I would remove any inactive or unnecessary social icons. Pinterest and Telegram may make the brand feel less focused unless you actively use them.

My recommended page order

Here is the structure I would use:

  1. Hero: Train the Emotional Side of Tennis
  2. Credibility strip: Patrick / Kelly / Tennys / Dick quotes
  3. What Is FBTL?
  4. June Teaching Academy Course: Self-Awareness
  5. How FBTL Works video
  6. Built for Players, Parents, Coaches
  7. Tennis Is Highly Emotional
  8. The FBTL Shift: Proactive and Preventative
  9. What FBTL Helps You Build
  10. What’s Inside
  11. Meet Barry Buss
  12. FAQ
  13. Final CTA

Best revised hero copy

I would make the top of the page read exactly like this:

Train the Emotional Side of Tennis

First Ball To Last is an emotional intelligence program for competitive tennis players, parents, and coaches.

Tennis trains strokes, footwork, tactics, fitness, and competition. FBTL trains the emotional skills that help players handle pressure, frustration, fear, doubt, confidence, setbacks, and the long journey of the game.

The book is the what. The program is the how.

Start Your Membership
Watch How It Works

That is your landing page in one clean opening.

My overall take: the page is already good. I would not rebuild it from scratch. I would tighten the top, move credibility higher, add a June course section, clarify the membership path, and reduce a little repetition.


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