Landing Page and Wordpress suggestions

 

Absolutely — here is a clean homepage build order for your WordPress designer, laid out the way I’d hand it off so they know what goes where, what format each section should take, and what to avoid. This is based on the current homepage content and the strongest trimmed structure for FBTL.

Homepage build order

1. Top strip

Purpose: very light orientation only

Content:
For Players • Parents • Coaches

Format:
Thin text strip across top

Designer note:
No phone number, no shipping message, no store language, no newsletter bar. Keep it clean. The current utility/header clutter should go.

2. Hero section

Purpose: immediate clarity

Content:
Headline
Subheadline
2 CTA buttons

Format:
Full-width hero with one strong tennis/lifestyle image or short muted background video

Buttons:
Start Your Membership
Watch How It Works

Designer note:
Keep the text box narrow. This section should read in under 10 seconds. No extra paragraphs. One image, one promise, two actions.

3. Trust strip

Purpose: instant credibility

Content options:
Built for competitive tennis
For players, parents, and coaches
Emotional tools for the real tennis journey

Or, if ready, a small endorsement strip with 1–2 recognizable names.

Format:
Three short items in a horizontal row

Designer note:
This replaces generic stat counters. Do not use fake-looking numbers or template-style badges.

4. What Is First Ball To Last?

Purpose: define the product clearly

Content:
Heading
2 short paragraphs

Format:
Two-column block:

  • left side: copy
  • right side: image, subtle graphic, or brand visual

Designer note:
This should feel calm and premium. No more than two paragraphs. Good white space.

5. How It Works video

Purpose: show, don’t just tell

Content:
Short heading
1 sentence intro
embedded video
1 button

Format:
Centered video section with plenty of breathing room

Button:
Watch How It Works

Designer note:
Video should be the star. No clutter under it. Remove any generic counters or unrelated stats.

6. Built for the Entire Tennis Ecosystem

Purpose: help visitors identify themselves

Content:
Players
Parents
Coaches

Format:
Three equal cards

Each card should include:
Short title
1–2 sentence description
Optional icon or photo
Optional small button

Designer note:
This should be visually simple and scannable. Cards should feel balanced and not overdesigned.

7. The problem / FBTL difference

Purpose: explain why the program matters

Content:
“Tennis Is Highly Emotional. It’s not a bug. It’s a feature.”
Short explanation of emotional volatility in tennis
Short explanation of proactive vs. reactive support
Featured quote:
“We spend so much time on shot selection. Let’s invest an equal amount of time on thought selection.”

Format:
Split section:

  • short explanatory copy on one side
  • featured quote in a large styled pull-quote box on the other

Designer note:
This should be one section, not two separate repetitive sections. On the current page, this middle area repeats itself too much. Merge it.

8. What Members Gain

Purpose: show outcomes fast

Content:
Emotional Awareness
Better Self-Talk
Competition Readiness
Perspective
Resilience
Support Beyond the Court

Format:
Six-card grid, 3 across x 2 rows on desktop

Designer note:
No numbering. The current homepage displays these awkwardly. Just give each one equal visual weight.

9. Testimonials

Purpose: social proof

Content:
Top 3–4 strongest endorsements only

Format options:
Carousel slider
or
4 clean quote cards

Best structure per testimonial:
Quote
Name
Title / role

Designer note:
Proofread all names/titles carefully. Keep this section elegant, not busy. The endorsements are valuable but should not feel crowded. There are visible typo/polish issues on the current page that should be fixed.

10. What’s Inside

Purpose: show the core pillars of the program

Content:
Teaching Academy
Daily Routines
Emotion Racket
Pep Talks
Player’s Box
Character

Format:
Six feature cards

Each card should include:
Title
1-sentence description
Optional icon/image
Link: Explore

Designer note:
Keep this to 6 homepage pillars max. The current page has too many items stacked here. Weekly content, live Q&A, and progress tracking can live on a Program page, not the homepage.

11. About Barry

Purpose: establish authority and humanity

Content:
Short heading
2 short paragraphs
1 button

Format:
Two-column block:

  • left: Barry photo
  • right: short bio copy

Button:
Read More

Designer note:
This should feel warm and credible, not overly long. Keep it tight.

12. Membership CTA

Purpose: convert

Content:
Join First Ball To Last
Short explanatory paragraph
Primary CTA

Format:
Centered call-to-action block

Button:
Become a Member

Designer note:
One main button only. Keep pricing details off this section unless they are simple and final.

13. FAQ

Purpose: reduce friction

Content:
6 real FAQs only

Format:
Accordion

Keep:
Is FBTL only for junior players?
Is this sports psychology?
Is this only for struggling players?
Are parents and coaches included?
How often is content added?
Can this help with confidence, nerves, and frustration?

Designer note:
Delete broken form areas and irrelevant store-template FAQ items. The current page includes at least one completely unrelated FAQ and a placeholder form error.

14. Final CTA

Purpose: emotional close + final conversion chance

Content:
Tennis Is Hard Enough. Let’s Prepare Players for More Than Just the Ball.
Short closing paragraph
Primary CTA

Format:
Full-width closing banner or strong final section

Button:
Start Your Membership Today

Designer note:
Keep this visually distinct from the earlier CTA. This is the emotional closer.

15. Footer

Purpose: clean site utility only

Include:
Logo
Short one-line brand statement
Email
Location
Social links
Copyright
Simple footer nav

Footer nav suggestion:
About
Program
Membership
Contact
Terms / Privacy

Designer note:
Delete all theme/store leftovers. No product categories, no furniture/cooking/fashion/cars, no marketplace clutter. The current footer is one of the biggest trust problems on the page.

Homepage design rules for the designer

Keep the page feeling premium

Use:

  • short paragraphs
  • lots of white space
  • clear visual hierarchy
  • strong CTA consistency
  • restrained color palette
  • clean cards and quote blocks

Avoid:

  • walls of text
  • too many buttons
  • generic counters
  • store/ecommerce leftovers
  • duplicate explanations
  • template widgets that don’t belong

Best CTA system

Use only these three CTA types across the homepage:

  • Start Your Membership
  • Watch How It Works
  • Explore the Program

That’s enough.

Best visual system

Use these repeatable block types:

  • hero
  • card grid
  • video block
  • quote block
  • testimonial slider
  • FAQ accordion
  • clean CTA banner

That gives the whole page rhythm and consistency.

Best mobile priority

Tell the designer to optimize especially for mobile:

  • hero copy must stack cleanly
  • buttons should stay large and obvious
  • card grids should become neat vertical stacks
  • testimonials should swipe easily
  • FAQ accordion should be thumb-friendly

My strongest handoff note

If I were writing one sentence to the designer, it would be:

Build this like a premium membership landing page for a serious tennis education brand — not like an ecommerce template retrofitted for coaching.


Comments

Post a Comment

Popular posts from this blog

FBTL Profile Page IDEAs for MVP Minimally Viable Product

  Ideal Player Bingo Card (5x5 “First Set” progress grid)   I will fill in the squares with topics.. Center square will be FBTL   This is the centerpiece: a simple, visual 25-square board that represents the first “set” of key EQ/character traits in your Teaching Academy. Each square is a trait (Calm, Role Model, Determination, etc.), and as members complete them, the board fills in—instant progress, instant motivation. It’s shareable, satisfying, and makes the program feel like you’re building something, not just consuming content. Second Set Bingo Card (next 25 traits, unlockable)  (NOT NECESSARY FOR NOW>>BUT AS PROGRAM PROGRESSES TO BE ADDED Once members complete enough of the First Set (or finish it entirely), the Second Set unlocks—another 25 squares that feel like an “advanced draw.” This creates natural momentum and retention: people want to “get into the next room.” It also allows you to pace the curriculum and keep the experience clean—new s...
Read more

Power of Daily Routines Notes Super Important

  Absolutely. I looked at your current Daily Routines page, and the core material is strong. The biggest opportunity is not the idea — it is the presentation, sequencing, and personality around it. Right now the page has a solid structure with “How It Works,” linked routine types like Daily Check-In, Meditation, Mindfulness, and Mantras & Affirmations , a “Why This Is Important” section, and a 5-step “How to Use” section. It also still has some placeholder/image-space feel and even includes an internal note on the live page (“little long, but its effective…”), which makes it read more like a working draft than a finished member experience. Here is how I’d approach it for WordPress. 90-second video script The Power of Daily Routines If you want to play competitive tennis for any length of time, daily routines are not a luxury. They are a necessity. Because tennis is emotional. It tests your patience, your confidence, your focus, your perspective, and your ability to handl...
Read more

teaching academy redesign

  Yes — and the biggest opportunity is not really your content , which is strong. It is the instructional architecture around it. From what’s live on your current “Role Model” page, I do think you can improve the display, flow, and sense of progression quite a bit. I also would not say “you must switch because Squarespace can’t do this.” Squarespace now has course pages and says students can track progress through a course, so it is capable at a basic level. But if your real goal is a more robust staged learning experience — with cleaner progression, gating, dashboards, quizzes, completion logic, and better LMS-style structure — WordPress is the stronger long-term platform. What I see on the current page is that the lesson reads more like a rich resource hub than a true step-by-step course lesson. That is why it feels full, but not fully sequential. On this single page, you have definition, essays, bullet points, external validation, action steps, benefits, challenges, tennis...
Read more